Composed, not loud.
We write as a community speaking with people, not an institution speaking at an audience. Information stays easy to scan; narrative must never hide times, venues or links.
Approved Principles and examples come from docs/PRD COPYWRTING.MD §4 in the website repository.
Seven voice principles.
Human before institutional
Speak with people, not down to them.
Poetic, never vague
A metaphor must clarify, not replace information.
Rhythmic, never forced
Sound must never override meaning.
Warm, never sentimental by default
Let specific details carry the emotion.
Proud, never boastful
Celebrate achievements without claiming superiority.
Informative, never bureaucratic
Times, venues, deadlines and links are written plainly.
Agency before pressure
Members decide for themselves what is relevant.
Examples from the copywriting guide.
Indonesian examples are quoted verbatim from the canonical guide.
Human before institutional
Kami berkomitmen menjadi organisasi unggulan yang mengembangkan sumber daya manusia Indonesia.
Banyak perjalanan dimulai sendiri. Di Groningen, sebagian perjalanan itu kemudian bertemu.
Poetic, never vague
Mari menyalakan suluh cakrawala dalam samudra kolaborasi.
Bertemu lintas bidang, berbagi pengalaman, dan membuka kemungkinan kolaborasi baru.
Proud, never boastful
LPDP Groningen kembali membuktikan bahwa anggotanya adalah yang terbaik.
Selamat atas capaian ini. Semoga menjadi bagian dari perjalanan ilmu yang terus bertumbuh.
Agency before pressure
Jangan sampai menyesal karena melewatkan kesempatan ini!
Jika topik ini relevan dengan perjalananmu, kamu bisa melihat detail dan mendaftar melalui tautan berikut.
Patterns for everyday writing.
The examples below were written for this portal following the copywriting guide. Names, dates and venues are samples — replace them with real facts before publishing.
Event announcement
Diskusi Publik: Energi dan Kota
Sabtu, 14 November 2026 · 19.00 CET · [Tempat]
Jika topik ini relevan dengan perjalananmu, daftar melalui tautan di bio sebelum Kamis, 12 November.
Operational facts first; invitation without pressure.
Partnership acknowledgement
Terima kasih kepada [Nama Mitra] atas dukungan ruang dan waktu untuk diskusi ini.
Name partners by their official name; show partner logos only with written permission; never imply an endorsement that does not exist.
Research / awardee spotlight
[Nama] meneliti bagaimana jaringan panas distrik dapat menurunkan emisi di kota menengah. Selamat atas publikasi pertamanya.
Explain research in plain language; get consent before showing names, photos or affiliations.
Terminology
| Write | Avoid |
|---|---|
| LPDP Groningen | Lpdp groningen, LPDPGroningen |
| awardee | LPDP receiver |
| Rijksuniversiteit Groningen / University of Groningen | RUG without first spelling it out |
| Dari Groningen, untuk Indonesia. | loose translations of the slogan |