A community identity, rooted in a city.
LPDP Groningen is the community of LPDP scholarship awardees and alumni in Groningen, the Netherlands. Its visual identity helps members, the committee and collaborators speak with one recognisable voice.
Why this identity exists.
Recognised and trusted
Community publications are recognisable as LPDP Groningen and feel trustworthy — without being redesigned each time.
A community, not an institution
LPDP Groningen is a Groningen-based community. This identity does not represent, replace or govern the official identity of the LPDP institution in Indonesia.
Heritage Editorial + Modern Product Structure
A warm editorial character that respects the city’s history, combined with clear, measured and accessible digital structure.
Approved Philosophy and slogans: website docs/DESIGN_SYSTEM.md.
Message hierarchy.
| Level | Text | When to use | Status |
|---|---|---|---|
| 1 | Dari Groningen, untuk Indonesia. | Community slogan. Poster sign-off, footers, covers. Keep in Indonesian on official materials. | Approved |
| 2 | Historic Groningen, Modern Impact | Ecosystem slogan. Cross-product context and strategic decks; not a replacement for the community slogan. | Approved |
| 3 | Heritage Editorial + Modern Product Structure | Internal design language. For designers and developers, not public audiences. | Approved |
Who we write for
- Awardees currently studying in Groningen
- Prospective awardees and new arrivals
- Alumni
- Event partners and research collaborators
- Interested Indonesian and Dutch public
Observed in website code Derived from the website navigation (Community, Groningen Guide, Awardees & Alumni, Programmes).
Composed, not loud
berkelas · hangat · reflektif · jernih · berirama · inklusif · membumi
Confident without self-congratulation. Warm without sentimentality. Professional without sounding like a circular.
Approved From the website copywriting guide, PRD COPYWRTING.MD §4.
One family, not one template.
The public portal and ecosystem applications share five core colors and three type roles, but keep their own names, functions and interface density.
Public portal
Editorial expression: generous space, narrative sections, sparse serif accents. Uses the community mark.
GroninID
Member account and profile application. Part of the ecosystem; not a separate visual identity from the community.
GroninGeld
Finance application with its own product name and wordmark. Denser interface. Never swap its logo with the community mark.