02 / Logo & signatures

A mark that stays unaltered.

The LPDP Groningen emblem — the Martinitoren rising between orange, yellow and red flames — exists in two approved variants. Use the original files, keep the proportions, and pick the variant that suits the surface.

Approved variants

Two files. No more.

Only two PNG objects on R2 are defined as the source of truth by the ecosystem logo contract. The white version only turns the tower white; the flames keep their colors and the shape is identical (alpha masks match exactly).

No SVG. No authentic vector master was found. Every LPDP Groningen SVG in the website repository only wraps the same PNG. 1024/2048/4096 px exports are not offered because the master is 638×843 px; upscaling adds no detail.
Background comparison

Check before you place it.

Variant
Background
LPDP Groningen logo, normal version

Background rules

The surface decides the variant.

SurfaceNormalWhite
Paper IvoryRight — Primary pairing for light surfaces.Wrong — The white tower disappears on ivory. Use the normal version.
Clean WhiteRight — Approved for light surfaces.Wrong — The white tower is invisible.
Firmament NavyWrong — The navy tower disappears on navy. Use the white version.Right — Primary pairing for dark surfaces.
Charcoal InkWrong — The navy tower is unreadable on charcoal. Use the white version.Right — Usable on neutral dark surfaces.
Atomic OrangeWrong — The orange flames merge into the orange background.Wrong — The orange flames merge into the orange background.
PhotographOnly on a calm, even area of the photo with clear contrast. If in doubt, place the logo on a solid field outside the photo.

Approved Normal on light, white on navy/dark: ecosystem logo contract. The orange and photograph rows are this portal’s visual reasoning. Proposal — needs approval

Anatomy & signature

The emblem, and the name set beside it.

Anatomy

One emblem, three elements

  • The Martinitoren — navy in the normal version, white in the white version.
  • Layered orange, yellow and red flames — identical in both versions.
  • No text inside the logo file. The name "LPDP Groningen" is not part of the image.

Observed in website code Visual description of the master file; flame colors are artwork colors, not palette tokens.

Signature

The website lockup

LPDPGroningen

The website composes the signature live: emblem + "LPDP / Groningen" set in bold Inter Tight, navy (white on dark). It is live text, not an image file.

Observed in website code src/components/shared/logo/brand-logo.tsx. No downloadable lockup file is approved.

Clear space & size

No official numbers yet.

The logo contract requires preserving the aspect ratio, but sets no clear-space or minimum-size numbers. The figures below are proposals for approval — not rules.

Approved

Fixed ratio

Always 638 : 843. Scale proportionally only (object-fit: contain).

Proposal — needs approval

Clear space

At least ¼ of the emblem width on every side. No text, rules or other logos inside this area.

Proposal — needs approval

Minimum size

Digital: 40 px tall. Print: 15 mm tall. Code evidence: the website renders the emblem at 32×42 px at its smallest.

Do & don’t

Wrong examples exist to be recognised, not copied.

Every "Wrong" example is produced with CSS on this page from the original file. No incorrect file is downloadable or included in any asset pack.

Correct use example: Original proportions on a light surface
RightOriginal proportions on a light surfaceApproved file, unaltered, with room to breathe.
Correct use example: White version on navy
RightWhite version on navyThe tower stays legible because the variant matches the surface.
Incorrect use example: Stretching
WrongStretchingChanging the ratio distorts the tower and flames.
Incorrect use example: Squashing
WrongSquashingSame issue: the 638:843 ratio must hold.
Incorrect use example: Recoloring
WrongRecoloringThe emblem colors are part of the artwork; never change or invert them.
Incorrect use example: Gradient background
WrongGradient backgroundGradients are prohibited by the design freeze and blur the flames.
Incorrect use example: Shadow & glow
WrongShadow & glowEffects add layers that are not part of the logo.
Incorrect use example: Rotating
WrongRotatingThe tower always stands upright.
Incorrect use example: Cropping
WrongCroppingAlways show the whole emblem; never crop the tower or flames.
Incorrect use example: Busy background
WrongBusy backgroundBusy patterns dissolve the emblem’s shape.
Incorrect use example: Elements over the logo
WrongElements over the logoStickers, labels or text must never sit on the logo.
Incorrect use example: Wrong variant on dark
WrongWrong variant on darkThe navy tower vanishes on navy.
Wrong example: a product name replacing the community logo
WrongSubstituting a product identityGroninGeld and partners have their own identities; never swap them with the community mark or vice versa.
Wrong example: another typeface on the name
WrongAltering signature typographyLegacy lockups used Plus Jakarta Sans/Sora; the signature uses Inter Tight only.
Provenance

Legacy files kept out of downloads.

A forensic audit inspected every logo candidate in the website repository. The files below are not removed from the website (outside this portal’s remit) but are not published as approved assets.

Legacy / pending verification — 18 files
FileSizeClassContentOffered?
images/logo/logo.svgviewBox 0 0 638 843legacy-raster-wrapperEmbedded PNG, 0 vector pathsNo
images/logo/logo-white.svgviewBox 0 0 638 843legacy-raster-wrapperEmbedded PNG, 0 vector pathsNo
images/logo/main-logo.svgviewBox 0 0 260 114legacy-compositeEmbedded PNG, 0 vector paths; remote font importNo
images/logo/main-logo-white.svgviewBox 0 0 260 114legacy-compositeEmbedded PNG, 0 vector paths; remote font importNo
images/logo/main-logo-stacked.svgviewBox 0 0 240 260legacy-compositeEmbedded PNG, 0 vector paths; remote font importNo
images/logo/main-logo-stacked-white.svgviewBox 0 0 240 260legacy-compositeEmbedded PNG, 0 vector paths; remote font importNo
images/logo/main-logo.png480×228legacy-lockup-rasterPNGNo
images/logo/main-logo-white.png480×228legacy-lockup-rasterPNGNo
images/logo/main-logo-stacked.png520×573legacy-lockup-rasterPNGNo
images/logo/main-logo-stacked-white.png520×573legacy-lockup-rasterPNGNo
images/logo/lpdp-groningen-logowithmark-trans.png1254×1254legacy-different-drawingPNGNo
logo-lpdp-groningen/lpdp-groningen-logowithmark-trans.png1254×1254legacy-different-drawingPNGNo
logo-lpdp-groningen/lpdp-groningen-logowithmark.png1254×1254legacy-different-drawingPNGNo
logo-lpdp-groningen/lpdp-groningen-icon.png862×862legacy-different-drawingPNGNo
logo-lpdp-groningen/lpdp-groningen-favicon.png881×881legacy-different-drawingPNGNo
web-app-manifest-192x192.png192×192derived-pwa-iconPNGNo
web-app-manifest-512x512.png512×512derived-pwa-iconPNGNo
favicon.ico48×48derived-faviconPNGNo

Full data (SHA-256, alpha mask, pixel difference): assets-manifest.json. Third-party logos (LPDP, universities, partners) were audited and fully excluded.