LPDP GroningenBrand Guidelines
LPDP Groningen / Brand Identity System / V 1.0.0-rc.1

One identity, kept together.

The community’s reference for using the LPDP Groningen logo, colors, typography and voice consistently — on the web, in event publications, presentations and social media.

Start with the logoDownload assets
Heritage Editorial + Modern Product StructureDari Groningen, untuk Indonesia.
Chapters

Ten chapters, one system.

Each chapter separates approved rules, observed implementation, and proposals that still need project-owner approval.

  1. 01FoundationsAbout the community, essence, slogans, audiences.
  2. 02LogoApproved mark, variants, use, misuse, provenance.
  3. 03ColorsFive core colors, contrast, combinations.
  4. 04TypographyThree families, scale, licences.
  5. 05Visual LanguageSpace, grid, borders, icons, photography.
  6. 06Writing & VoiceTone, terminology, do and don’t examples.
  7. 07ApplicationsWeb, social, posters, slides, templates.
  8. 08DownloadsLogo files, ZIP, PDF, tokens, checksums.
  9. 09CanvaAssemble and verify a Brand Kit manually.
  10. 10GovernanceApproval, versioning, exceptions, reporting.
Extended technical documentation: Explore 19 Design System topics, including the proposed logo story.
Reading the labels

What is settled, what is not.

Approved

Taken from the canonical website documents: ecosystem design contract, design freeze, logo contract, typography governance or copywriting guide.

Observed in website code

A pattern actually used in the website code, but not written down as a rule.

Proposal — needs approval

Proposed by this portal. Usable as working guidance, but not an official decision until approved.

Pending

Not yet available or blocked by external access. Never shown as if it exists.

Release status: Release candidate — awaiting owner review. These guidelines govern the LPDP Groningen community identity — not the identity of the LPDP institution, universities or partners.